Brazil Cup of Excellence registers record price

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In an auction where all of the lots were sold within eight minutes of the opening bid, Gabriel Nunes received almost US$100,000 for 793 pounds of coffee and now holds the all-time record for a Cup of Excellence price.

Two groups of bidders from several countries will share the top coffee. Maruyama Coffee, Campos Coffee, Sarutahiko Coffee, Times Club Coffee, Proud Mary, and Coffee Libre outbid their rivals for the chance to own the winning lot from Fazenda Bom Jardim.


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