SET Instructors

  • Jesús Salazar
    Jesús Salazar

    Former philosopher and physician, Jesús lives in the highlands of Chiapas (Mex) in a coffee region rich in culture and nature giving him a very unique and interesting perspective about coffee and high quality standards.
    Jesús is the founder of Cafeólogo and Cafeología, a personal and institutional brand respectively, and became part of CoE family trough National Jury in 2014 and since then has participated as national and international judge during CoE competitions.
    He defines his mission as the challenge to develop high quality coffee and coffee lives trough the perfect match of ethics and aesthetics. He is also a processing instructor for CQI.
    As CEO of Cafeología, actually works with 150 small farmers in Chiapas in a company dedicated to roasting, exporting and coffee education.
    Languages: Spanish, English.

  • Scott Conary
    Scott Conary

    As owner of award-winning cafes & wholesale roastery, Carrboro Coffee Roasters; in Chapel Hill, NC (USA); Scott has had many opportunities to travel, teach and learn about coffee production, process, selection, roasting, retail and quality trends for the last 20+ years. Scott’s background as a Research Scientist for 20+ years in the Pharmaceutical & Biotech industries gives him an ideal background as an active educator in the industry in most all disciplines, and consults for cafes and businesses nationally and around the world for technical skill, knowledge, and competitions. He serves as a World Coffee Events Representative and Certified Head Judge for the World Coffee Championships for the last 16 years, and is also an instructor for the WCE Judge Certification program.  Scott sits on multiple WCE and SCA Committees and has been active as a member of the CQI Coffee Corp. He has been involved in the Cup of Excellence Program since 2007 and a Head Judge for the last 6 years. Scott has been teaching the ACE Sensory Education Training (SET) courses in locations around the world, helping coffee professionals to improve their sensory & coffee evaluation skills.

  • Danny Pang
    Danny Pang

    Coffee has been around more than a 1000 years, yet its charm continues to enrapture many. For Danny, he sees beauty not only in the entire value chain of coffee, but its ultimate purpose; a bridge to many people that fosters new relationships. In short, his life is the epitome of “Coffee Connects People”.

    Danny’s passion with coffee began with Business Development for Sara Lee/Douwe Egberts Coffee in Asia. He now owns his own cafe brand, Espressoul, with 8 stores. He is also the first SCAE Authorised Trainer and Certifier of Barista skills in 2009. To date, he is a an Authorised Trainer and certifier for the Specialty Coffee Association in the modules of Sensory, Roasting, Brewing, and Barista Skills, and a consultant trainer for Alliance of Coffee Excellence for their Sensory Education Training. He is also awarded Master Coffeeologist from the Coffee Consulate of Germany in April 2018 and is an approved trainer for Coffee Consulate program.

    At the moment, Danny also consults and trains clients in China including GoodWood Cafe Chain based in Chengdu, and Aix Cafe in Shenzhen for the last 3 years and 2 years respectively. He also consults and train trainers for JCO Coffee and Donuts group that operates more than 500 stores in Asia (namely Indonesia, Hong Kong, Malaysia, Singapore and The Philippines in 2016-18). He also consults for The Coffee Academics, a Specialty Coffee Boutique Chain based in Hong Kong with stores in Singapore and China. He clearly sees that people are the greatest assets in a company and developing their skills and knowledge in coffee is only one facet. He trains people to extend the respect and professionalism they have coffee across to other aspects of their lives and their work.

  • Alex Pond
    Alex Pond

    Alex Pond has worked in specialty coffee for over a decade. In 2005, Alex started in coffee working as a barista in his home town of Eugene, Oregon. In 2009 he competed in, and won, the Northwest Regional Barista Competition. Alex has had the honor of working guest barista shifts in Iceland and Sweden, and has volunteered for numerous national and international coffee events. In 2012 Alex joined the team at Portland’s Heart Coffee Roasters. Over the course of a nearly 6 years at Heart he worked his way from barista, to managing and leading
    their training department, to working in quality control and green buying. Outside of coffee Alex enjoys traveling, experiencing Oregon’s incredible natural beauty, and Cats. He is also a pretty good cook.

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