Coffee has been around more than a 1000 years, yet its charm continues to enrapture many. For Danny, he sees beauty not only in the entire value chain of coffee, but its ultimate purpose; a bridge to many people that fosters new relationships. In short, his life is the epitome of “Coffee Connects People”.
Danny’s passion with coffee began with Business Development for Sara Lee/Douwe Egberts Coffee in Asia. He now owns his own cafe brand, Espressoul, with 8 stores. He is also the first SCAE Authorised Trainer and Certifier of Barista skills in 2009. To date, he is a an Authorised Trainer and certifier for the Specialty Coffee Association in the modules of Sensory, Roasting, Brewing, and Barista Skills, and a consultant trainer for Alliance of Coffee Excellence for their Sensory Education Training. He is also awarded Master Coffeeologist from the Coffee Consulate of Germany in April 2018 and is an approved trainer for Coffee Consulate program.
At the moment, Danny also consults and trains clients in China including GoodWood Cafe Chain based in Chengdu, and Aix Cafe in Shenzhen for the last 3 years and 2 years respectively. He also consults and train trainers for JCO Coffee and Donuts group that operates more than 500 stores in Asia (namely Indonesia, Hong Kong, Malaysia, Singapore and The Philippines in 2016-18). He also consults for The Coffee Academics, a Specialty Coffee Boutique Chain based in Hong Kong with stores in Singapore and China. He clearly sees that people are the greatest assets in a company and developing their skills and knowledge in coffee is only one facet. He trains people to extend the respect and professionalism they have coffee across to other aspects of their lives and their work.