Still Excellent After All These Years: The Cup of Excellence at 20
Driven by the pursuit of quality, consumer interest in traceability and sustainability, and the proliferation of the internet, the specialty coffee industry has changed a lot over the past 20 years.
The Cup of Excellence (CoE) green coffee quality competition and auction program has played a substantial role in bringing about some of the more positive changes, while also serving as a sort of microcosm of the industry in the countries in which it has worked.
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