Ms. Tong’s Coffee Master Studio of Guangzhou Vocational School of Tourism & Business

Guangzhou, China

DATES:

December 20-23, 2023

PRICE:

2023 ACE Members: 9,600 RMB

Non-Member: 12,000 RMB

Early Bird Discount! 520RMB off the original price
Register by 9pm November 20th to receive 520RMB discount!

Description

Over the four-day course, you will participate in:

• In-depth lectures and discussions on CoE, specialty coffee, and what makes CoE coffee unique.
• Various sensory exercises are designed to help you grow in perceiving and understanding aroma and taste. These exercises will be the start of learning to calibrate with the group.
• Tastings are designed to demonstrate the importance of the correct cupping procedure and the effects of different variables on cup profiles.
• Understanding common defects in coffee.
• Learning about the CoE method for scoring coffee.
• Calibrating with a diverse group of cuppers over multiple cupping sessions.
• Introduction and discussion around CoE’s unique way of evaluating cuppers’ skills and confidence.
• A test designed after the program CoE uses to select National Jury members.

 

What you will receive:

• Priority consideration for 2024 CoE observer seats.
• A detailed report explaining the data gathered from you cupping test.
• Certificate of Completion.
• Limited edition CoE cupping spoon.
• Welcome gifts from our sponsors.

Classes will begin at 9:00 and finish around 5:00 pm with an hour break for lunch, which will be provided. Be prepared to experience the Cup of Excellence (CoE). Students will cup many different coffees, processes, and cultivars, practice the logistics and cupping protocol of a CoE cupping, and take an exam just like National Jury sensory professionals. This will show you how you are calibrated with the rest of the jury and your sensory confidence with representative scores samples.

In the first two days, we focus on CoE cupping, the protocol of identifying qualities, identifying common flavor attributes, scoring, and a common language. We then will advance to expose all participants to a technical approach to our quality variables, different varietals, and some common defects. Sessions include lab, lecture, and active discussions. We will also provide coffees from other countries for you to taste and learn about; processed naturals and honey/pulped naturals & varieties, etc. The third day will be filled with multiple cupping and calibration sessions. The fourth day of the class will be the “test” with three cuppings back-to-back.

We’ll be actively standing during cupping and seated for discussions, so please wear comfortable clothing and shoes. No use of perfume or cologne allowed. Please bring a notebook and, if you like, samples of your roasted beans. You’ll have the opportunity to see other coffees from other attendees.

You will receive a CoE cupping spoon, and other fun things at the beginning of the class. Upon completing the course, you will receive a certificate of completion signed by your instructor.  Within one week, you will receive your testing results. The information you receive will be in the same format as those who undergo a CoE national jury testing.

This experience is intended to share the Cup of Excellence program with you, improve your cupping and sensory evaluation skills, and share with others in a jury setting. This is the best way to learn and calibrate your sensory skills. Thank you for joining us.

Host: Ms. Tong’s Coffee Master Studio of Guangzhou Vocational School of Tourism & Business

广州市旅遊商务职业學校汤小姐咖啡大师工作室成立于2022年。這是诚品咖啡 | Q-Cafe与旅商十 多年來一直深度合作：为咖啡行业培养人才为己任，共同推广咖啡产、教、研、学为一体的最终 成果。通过多年的努力，现在广州市旅游商务职业学校成为全国第一个并且是唯一一个有咖啡专 业的职业院校。

诚品咖啡 | Q-Cafe自有2個万平方的标准化SC食安级烘焙厂！汤小姐为诚品咖啡创始人，深耕咖 啡行业20年余年，走遍全球咖啡产区，掌握一手咖啡资源！严选精品咖啡豆致力于让每个人都喝 上精品咖啡！

除了致力提供最适合消费者的精品咖啡，诚品咖啡 | Q-Cafe也重视研发、创新：在过往品牌中凸 显“咖啡∞”的概念跨界联动；品牌创建以来深受集团及个性、连锁化咖啡厅的喜爱与认可。汤小姐 团队近来更是发起主办了【首届世界咖啡拼豆師大赛】，通过创新定义精品咖啡【拼豆師】这一 细分职业，打破行业内卷，让咖啡回归本质！

Ms. Tong’s Coffee Master Studio of Guangzhou Vocational School of Tourism & Business (GVST B) was established in 2022. It’s the result of a decade-long profound collaboration between Seng Pan Coffee | Q-Cafe and GVSTB, aimed at cultivating talents for the coffee industry and jointly promoting a comprehensive integration of coffee production, education, research, and learning. Through years of hard work, GVSTB has now become the first and the only vocational school in the country with a coffee major specialization.

Seng Pan Coffee | Q-Cafe owns two 10,000 square meters roasteries with standardized SC-certification for safe food production. Ms. Tong, the founder of Seng Pan Coffee, has been working in the coffee industry for more than 20 years. She travels around globally kn own coffee-producing regions, obtaining first-hand coffee resources, and strictly selects high-quality coffee beans aiming to let everyone enjoy specialty coffee.

In addition to striving to provide consumers with the most suitable specielty coffee, Sen g Pan Coffee | Q-Cafe also values R&D and innovation. The brand has empahsized the “coffee ∞” conceptual crossovers in its past practice, and has been widely loved and acknowledged by various enterprises, and individualized and chained coffee shops since its establishment. Recently, Ms. Tong’s team initiated and hosted the first “World Coffee Blending Championship” (WCBC), which has originally redefined “Coffee Blending Master” as a specialized profession, aiming to break the overly competitive industry norms and bring coffee back to its essence!

INSTRUCTOR: Alex Pond, CoE Sr. Education Manager

Alex has worked in specialty coffee for over a decade. In 2005, Alex started as a barista in Eugene, Oregon. In 2009 he competed in and won the Northwest Regional Barista Competition in the United States. Alex has worked barista shifts in Iceland and Sweden and has volunteered for numerous national and international coffee events. In 2012 Alex joined the team at Portland’s Heart Coffee Roasters. Over nearly six years at Heart, starting as a barista, Alex advanced to directing training and managing quality control and green buying.

Alex is currently the Sr. Education and Project Manager for the Cup of Excellence. In this role, Alex instructs and drives CoE courses and education initiatives globally.  Along with his efforts to promote CoE education, Alex also works as a head judge for CoE competitions and ACE Private Collection Auctions. Alex has instructed courses in over 15 countries.

Alex enjoys traveling and experiencing Oregon’s incredible natural beauty and Cats. He is also a pretty good cook.

TRANSLATOR: CC Su, CoE East Asia Consultant

CQI Q Arabica Grader&CQI Q Processing Professional

Msc of Food Innovation and Product Design & Msc of Coffee Economics and Science

CC is a strong believer in education and a dedicated “producer servant” . Since graduating as China’s first Master in Coffee Economics and Science in 2014, she has been actively involved in the construction and development of coffee producing areas in Asia. She has successively held the post of the Manager of International Exchange Department of Yunnan International Coffee Exchange Center, the Manager of Coffee Quality Institute (CQI) China, and the East Asia Consultant of ACE/CoE.

CC has a solid language foundation and professional knowledge of coffee, and has interpreted over 40 SCA/ CQI/CoE professional coffee training and lectures. She was the guest interpreter for the International Coffee Research Institute (ICRI) 2022 International Forum on Coffee Varieties and Breeding and that for the 2022 Yunnan Coffee Producers’ Dialogue with Willem Boot.

 

TERMS AND CONDITIONS 

This SET course requires 10 students to register for the class to run. Once you have registered for the course, we will send you updates on the status of the class and how registration is proceeding.

SET Courses are eligible for a 100% refund for 31 days before class starts. Between 30 and 16 days before the start of class, the courses are eligible for a 50% refund. From 15 days before the beginning of the system, it is nonrefundable unless CoE cancels the course. Refunds requested over 90 days after the initial date of purchase will only be issued in the form of credit for future purchases on the CoE and ACE website.

If students are late or do not show up for class, CoE cannot ensure their cupping data will be included in group discussions, calibrations, or post-class reports, nor to grant the student a Certificate of Completion.