What We Do For Coffee Farmers

Winning Cup of Excellence

Changes Farmer’s Lives Forever

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The COE Competition Process

  • Educates farmers on the value of their coffee.
  • Rewards individual farmers and brings them out of the shadows 
  • Support “farm-identified”, single origin coffees 
  • Improves quality, builds awareness, discovers new regional flavour profiles
  • Teaches farmers about marketplace quality requirements 
  • Provides producers with valuable insights to enhance overall quality.

  • Ensures more fair pricing for high-quality farmers

Producers Reap Huge
Financial Reward for their Winning Coffees

  • Direct payment from the COE Auction is an economic windfall for the winning farmer and leads to greater farm improvements in quality and development.
  • Recognition from winning any place in the competition changes a farmer’s life forever and positively affects the entire community.
  • Long-term relationships are developed between roasters, winning farmers and neighbouring farms.
  • Free access to the competition create a fairer market, allowing farmers of all sizes to benefit.

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