What We Do For Coffee Farmers
Winning Cup of Excellence
Changes Farmer’s Lives Forever
The COE Competition Process
- Educates farmers on the value of their coffee and helps build cutting edge skills.
- Recognizes and rewards individual farmers and brings them out of the shadows
- Supports quality development and processing experimentation
- Generates an economic windfall from the COE auction
- Causes increase in demand for other coffee produced on a winning farm
- Reduces blending of top quality coffees
- Creates motivation for young generation to bring advanced knowledge back to the farm
- Builds awareness and recognition allowing for long term business relationships
- Improves quality and builds awareness for entire micro-region
- Discovers new regional flavor profiles and supports appellation development
- Teaches farmers about marketplace quality requirements
- Identifies and helps solve quality problems
- Determines value of experimental processing and varieties
- Increases governmental support of coffee farmers
Producers Reap Huge
Financial Reward for their Winning Coffees
Financial Reward for their Winning Coffees
- Direct payment from Auction is an economic windfall and leads to greater farm improvements in quality and development. Over the past 20 years, the COE auctions have garnered over $60 million in revenues to thousands of coffee farmers
- Recognition from winning any place in the competition changes a farmer’s life forever and positively affects the entire micro region
- Buyers visit winners and their neighbors to develop long-term business relationships for greater volume of premium coffee
- Required Transparency to individual farmers and Access to the competition levels the economic playing field and allows all farmers regardless of size to benefit.