What We Do For Coffee Farmers
Winning Cup of Excellence
Changes Farmer’s Lives Forever

The COE Competition Process
- Educates farmers on the value of their coffee.
- Rewards individual farmers and brings them out of the shadows
- Support “farm-identified”, single origin coffees
- Improves quality, builds awareness, discovers new regional flavour profiles
- Teaches farmers about marketplace quality requirements
-
Provides producers with valuable insights to enhance overall quality.
-
Ensures more fair pricing for high-quality farmers
Producers Reap Huge
Financial Reward for their Winning Coffees
Financial Reward for their Winning Coffees
- Direct payment from the COE Auction is an economic windfall for the winning farmer and leads to greater farm improvements in quality and development.
- Recognition from winning any place in the competition changes a farmer’s life forever and positively affects the entire community.
- Long-term relationships are developed between roasters, winning farmers and neighbouring farms.
-
Free access to the competition create a fairer market, allowing farmers of all sizes to benefit.