A) Who are we not?
We know it is unconventional to start an introduction saying who we are not instead of who we are, but we want you to know that we are many things but conventional.
Let’s start sharing some important points:
Coffee is not a simple business for us, it’s a family affair
We are not new at growing coffee, but we are open to innovate and experiment new things because it can make us more efficient and helps us to discover new flavors.
We don’t see ourselves as an isolated farm; we are part of the coffee ecosystem, which generates economic income for half a million people in Guatemala.
We don’t have clients; we have friends who enjoy buying our coffees and taking the best out of them.
B) Story Coffee dreams
Born and raised amidst coffee plantations and a parchment warehouse at home, Max Pérez always had the idea of starting a coffee business himself.
In 2010, the opportunity came up. The time to “make the coffee dreams come true” arrived with a lot of family effort and a clear idea in mind: develop a specialty coffee farm that would blend tradition and innovation to supply its customers with amazing coffees, while having a positive impact in the society. And so, the adventure started!
After evaluating the potential regions to land this project, Acatenango came across as “the one”.
Why? Well, when you have two beautiful volcanoes towering a piece of land that has perfect altitude and mineral-rich soils, doubt immediately turns into certainty.
Acatenango is definitely a blessed region, home to great farms, tasteful coffees and dedicated coffee growers who love and enjoy what they do. No wonder why it is one of the only two denominations of origin in Guatemala that have been recognized to protect outstanding coffee regions.
After acquiring the land in 2010, the project started to take shape. The team was formed and the family experience added to an innovative vision facilitated the decision on what varieties and cultivars would be planted, the type of shade trees to be used and other technical needs that had to be met.
From the selection of the seeds to the planting, every detail was carefully supervised in order to guarantee the success of the project. A coffee plantation is a long-term investment, so certainty and care in every step are crucial.
The farm is divided in thirteen plots in full production, featuring traditional varieties as pache, typica, caturra, and bourbon, as well as the trendy maragogype, pacamara and geisha.
Quality doesn’t come by chance, so all our coffees are carefully hand picked and processed following the best practices for the washed, natural, and honey methods… for now.
The quality of our coffees has been rewarded with different national and international prizes in the past years, including the Cup of Excellence auction program. Of course, the job doesn’t stop here. We keep moving towards innovation and improvement.
Everyone needs to believe in something.
We believe that a thriving coffee sector can only be achieved if we all grow together, so we are committed to try, learn and share.
Here we share the pillars of our daily work:
Transform our clients into friends, apply changes looking for continuous improvement, and share the lessons learned so that we all grow together.
The quality of our coffee is recognized and rewarded worldwide, and we support the sustainability of the sector by innovating and sharing value from experience.
The quality of our coffees has been rewarded with different national and international prizes in the past years. Our achievements are also yours.
1st place Blockchain auction 2019
Cup of excellence: 2013, 2015, 2017, 2018
Acatenango Valley Regional Prize: 2015, 2016, 2017, 2018, 2019
Certifications: Organic NOP/UE, Cup of excellence, Cafe Practices, Acatenango Valley Regional Prize, Acatenango Valley Denominación de Origen
|Farm Name||La Hermosa|
|Farmer/Rep.||Max Fernando Perez Rios|
|Auction||Cup of Excellence|
|Aroma/Flavor||Berry, Blueberry, Cream, Jasmine, Nectarine, Watermelon, Jasmine, Lemon, Strawberry, Lemongrass, Sugar Cane, Lemon Tea, Jasmine, White Grape, Pear, Tropical Fruits, Complex, Mint, Tea-Like, Muscat Floral, Prune, Grape, Hibiscus|
|Acidity||Balanced, Complex, Citric, Malic, Citric, Malic, Tartaric Bright, Green Grape|
|Other||Improved As Cooled, Sweet Finish, Caramel Round Mouthfeel, Creamy Body|
|Farm Size||180 Ha.|